Nina Keim

Posts Tagged ‘Communication

The Powerful Voice of Mommy Bloggers

Posted by: Nina Keim on: October 12, 2009

Last week I participated in a Webinar about integrating opinion leaders into marketing campaigns. Having done some research myself on how opinion leaders can help social-issue documentary films to advance publicity and ultimately impact social change, I was curious to hear how Larry Weintraub of Fanscape describes the importance of influencers in the online environment. [...]

Ethics in the Business of Persuasion

Posted by: Nina Keim on: June 2, 2009

My social marketing professor recently mentioned in our course that graduating from AU with a Master’s degree in Public Communication leaves every candidate with a high level of sophistication. We learn how to “manipulate and persuade people.”  This comment got me thinking: Do I really want to be the one that manipulates the way people [...]


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