Posted by: Nina Keim on: December 16, 2009
Last week I joined the Art Directors Club in Washington, DC for a discussion on how social media can be effectively integrated to work for creatives and their clients. Hosted at the Ogvily PR bureau in DC, the Art Directors Club invited social media savant John Bell to share his expertise and offer advice. While [...]
Posted by: Nina Keim on: December 3, 2009
Over the last few weeks I have discovered some great campaigns that used unique tactics or features to create buzz, engage publics and get the message across. Inspired by these campaigns, I have decided to start “Weekly Buzz” – a weekly blog post portraying innovative campaigns and tools worth talking about. Increasing Engagement Through Social [...]
Posted by: Nina Keim on: October 12, 2009
Last week I participated in a Webinar about integrating opinion leaders into marketing campaigns. Having done some research myself on how opinion leaders can help social-issue documentary films to advance publicity and ultimately impact social change, I was curious to hear how Larry Weintraub of Fanscape describes the importance of influencers in the online environment. [...]
Posted by: Nina Keim on: April 15, 2009
The International Academy of Digital Arts and Sciences has announced the 2009 nominees for their annual Webby Awards. In the 13th year in a row, the Webby Awards honor outstanding projects on the Internet including Websites, Interactive Advertising, Online Film & Video and Mobile Web. Among the nominees for the best Web sites are a [...]
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