Marketing « Nina Keim

Posts Tagged ‘Marketing’

Weekly Buzz: Making Social Media Work for Creatives

Posted by: Nina Keim on: December 16, 2009

In: Strategic Communication | Weekly Buzz
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Last week I joined the Art Directors Club in Washington, DC for a discussion on how social media can be effectively integrated to work for creatives and their clients. Hosted at the Ogvily PR bureau in DC, the Art Directors Club invited social media savant John Bell to share his expertise and offer advice. While [...]

Tags: Internet, Marketing, Public Relations, Social media, technology, Web 2.0, Weekly Buzz, word-of-mouth

The Powerful Voice of Mommy Bloggers

Posted by: Nina Keim on: October 12, 2009

Last week I participated in a Webinar about integrating opinion leaders into marketing campaigns. Having done some research myself on how opinion leaders can help social-issue documentary films to advance publicity and ultimately impact social change, I was curious to hear how Larry Weintraub of Fanscape describes the importance of influencers in the online environment. [...]

Tags: Communication, Internet, Marketing, opinion leaders, social issue documentary, Social media, technology, Web 2.0, WOMMA, word-of-mouth

Ethics in the Business of Persuasion

Posted by: Nina Keim on: June 2, 2009

My social marketing professor recently mentioned in our course that graduating from AU with a Master’s degree in Public Communication leaves every candidate with a high level of sophistication. We learn how to “manipulate and persuade people.” This comment got me thinking: Do I really want to be the one that manipulates the way people [...]

Tags: Communication, Ethics, Marketing, PBS, Public Relations

Nina Keim

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Ethics in the Business of Persuasion

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