Posted by: Nina Keim on: March 14, 2009
In his Harvard Business Review article “The Necessary Art of Persuasion” (May 1998), Jay A. Conger describes how four essential steps of persuasion can help leaders to be more effective: Establish Credibility Frame Common Ground Provide Evidence Connect Emotionally Although Conger primarily focuses on leadership skills in the business environment, I am convinced that the [...]
Theme: Albeo by Design Disease.
