Posted by: Nina Keim on: December 16, 2009
Last week I joined the Art Directors Club in Washington, DC for a discussion on how social media can be effectively integrated to work for creatives and their clients. Hosted at the Ogvily PR bureau in DC, the Art Directors Club invited social media savant John Bell to share his expertise and offer advice. While [...]
Posted by: Nina Keim on: December 9, 2009
Over the last one and a half years that I’ve spent in the U.S. I have not only completed my Master’s Degree in Public Communication and started my work for the German-American Heritage Foundation, I have also met incredibly smart and empowering people. One peer I met at American University is Matthew Hurst. I got [...]
Posted by: Nina Keim on: December 3, 2009
Over the last few weeks I have discovered some great campaigns that used unique tactics or features to create buzz, engage publics and get the message across. Inspired by these campaigns, I have decided to start “Weekly Buzz” – a weekly blog post portraying innovative campaigns and tools worth talking about. Increasing Engagement Through Social [...]
Posted by: Nina Keim on: October 12, 2009
Last week I participated in a Webinar about integrating opinion leaders into marketing campaigns. Having done some research myself on how opinion leaders can help social-issue documentary films to advance publicity and ultimately impact social change, I was curious to hear how Larry Weintraub of Fanscape describes the importance of influencers in the online environment. [...]
Posted by: Nina Keim on: September 16, 2009
Social Media like Twitter and Facebook have not only become powerful tools for word of mouth marketing, they have also been actively integrated in everyday journalistic practices. More and more traditional media outlets leverage the opportunities of real time reporting by using Twitter or Facebook accounts. The Social Media Club in Washington, DC hosted a [...]
Posted by: Nina Keim on: July 8, 2009
As a Research Fellow at the Center for Social Media I have been working on a field report about the achievements of both Twitter Vote Report and Inauguration Report ‘09 as they used Twitter and other social networking tools to engage and organize publics. My co-author the Future of Public Media director, Jessica Clark, and [...]
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