Nina Keim

Posts Tagged ‘Web 2.0’

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Weekly Buzz: Making Social Media Work for Creatives

Posted by: Nina Keim on: December 16, 2009

Last week I joined the Art Directors Club in Washington, DC for a discussion on how social media can be effectively integrated to work for creatives and their clients. Hosted at the Ogvily PR bureau in DC, the Art Directors Club invited social media savant John Bell to share his expertise and offer advice. While [...]

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My peers in the Social Media/Real World

Posted by: Nina Keim on: December 9, 2009

Over the last one and a half years that I’ve spent in the U.S. I have not only completed my Master’s Degree in Public Communication and started my work for the German-American Heritage Foundation, I have also met incredibly smart  and empowering people. One peer I met at American University is Matthew Hurst. I got [...]

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Weekly Buzz

Posted by: Nina Keim on: December 3, 2009

Over the last few weeks I have discovered some great campaigns that used unique tactics or features to create buzz, engage publics and get the message across. Inspired by these campaigns, I have decided to start “Weekly Buzz” – a weekly blog post portraying innovative campaigns and tools worth talking about. Increasing Engagement Through Social [...]

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Public Media Camp – Day 2

Posted by: Nina Keim on: October 18, 2009

The second day of Public Media Camp started right there where the first day left off. I met interesting people, learned about new forms of community engagement and crowd-sourcing and was introduced to technical programs, applications and resources I had not known about before. To use Andy Carvin’s words from the wrap up session: My [...]

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The Powerful Voice of Mommy Bloggers

Posted by: Nina Keim on: October 12, 2009

Last week I participated in a Webinar about integrating opinion leaders into marketing campaigns. Having done some research myself on how opinion leaders can help social-issue documentary films to advance publicity and ultimately impact social change, I was curious to hear how Larry Weintraub of Fanscape describes the importance of influencers in the online environment. [...]

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Reporting in Real Time

Posted by: Nina Keim on: September 16, 2009

Social Media like Twitter and Facebook have not only become powerful tools for word of mouth marketing, they have also been actively integrated in everyday journalistic practices. More and more traditional media outlets leverage the opportunities of real time reporting by using Twitter or Facebook accounts. The Social Media Club in Washington, DC hosted a [...]

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Guest post on Mountainrunner.us

Posted by: Nina Keim on: May 28, 2009

I am happy to let you know that I took my graduate research on opinion leaders in the context of social-issue documentary films to a next level and entered the wider blogsphere with it. On Matt Armstrong’s Mountainrunner Blog I contributed a guest post called “Engaging Opinion Leaders for Social Change.“  If you have never [...]

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Webby Awards: What’s hot on the Web?

Posted by: Nina Keim on: April 15, 2009

The International Academy of Digital Arts and Sciences has announced the 2009 nominees for their annual Webby Awards. In the 13th year in a row, the Webby Awards honor outstanding projects on the Internet including Websites, Interactive Advertising, Online Film & Video and Mobile Web. Among the nominees for the best Web sites are a [...]

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New Style of Campaigning – Podcast

Posted by: Nina Keim on: March 25, 2009

Starting today, I am an official editor for PR on Air, a German Podcast for communication manager. I will be working out of Washington, DC, producing podcasts in both English and German. My first Podcast is called “New Style of Campaigning.” In an interview with Matthew Nisbet from American University, I look at how today’s [...]

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