Posted by: Nina Keim on: December 16, 2009
Last week I joined the Art Directors Club in Washington, DC for a discussion on how social media can be effectively integrated to work for creatives and their clients. Hosted at the Ogvily PR bureau in DC, the Art Directors Club invited social media savant John Bell to share his expertise and offer advice. While [...]
Posted by: Nina Keim on: October 12, 2009
Last week I participated in a Webinar about integrating opinion leaders into marketing campaigns. Having done some research myself on how opinion leaders can help social-issue documentary films to advance publicity and ultimately impact social change, I was curious to hear how Larry Weintraub of Fanscape describes the importance of influencers in the online environment. [...]
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